"Any sufficiently advanced technology is indistinguishable from magic" -Arthur C. Clarke, "Profiles of The Future", 1961 (Clarke's third law)

Tuesday, August 10, 2010

Be all that you can (augmentedly) be. US Army AR.

The United States Armed Forces have been creative in enticing young potential recruits to sign up. Not an easy task, considering the ongoing campaigns in Iraq and Afghanistan. The Army has been particularly agressive in targeting the video game demographic, using game simulators to "educate and inform" potential recruits of the excitement and flag-waving patriotism of serving in the military. (As a former Marine, I can take a "been there, done that" attitude). I wonder if they'll come up with a "Stand Inspection" simulator, or a "it's time for Field Day!".or at least a multiplayer game of "March in Formation". (I hear the Navy might get a "scrape and paint" simulator...just kidding.

Any potential political landmines aside, let's look at the Army's current offering: Augmented NASCAR, in it's "Race For Strength Challenge" where you can download, print, and "drive" the #39 Ryan Newman car.In partnership with  Total Immersion. AT the irl venues, you can try your hand at simulated combat vehicles.

This is also part of the 'mobile market tour', being given by both the US Army and US Air Force.

A shot from within the Air Force's Command Center Alpha,

Semper Fi. Marines play "augmented Reality" with paintball guns.

Go, and "see, all that you can see".

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