"Any sufficiently advanced technology is indistinguishable from magic" -Arthur C. Clarke, "Profiles of The Future", 1961 (Clarke's third law)

Wednesday, August 18, 2010

Coming to a Jumbotron near you. (Blame Canada)

Okay, first today, it was the Brits, now it's the Canadians. What the heck? Anyways, here we go:

We all know what a JumboTron is, right? It's been the saving grace of those stuck in the 'nosebleed' sections of the stadiums, for years, now. Thanks to Ad Dispatch, that same screen, which provides replays, score overlays, and "kiss cams", can now bring it's audience participation to the next level: Augmented Reality in the Stadium.

Now, everyone can (potentially) be a Cheesehead. or other hardcore fan, without the odd stares in traffic. I can imagine this same technology used in concerts and 'professional' wrestling, as well.

Go, and see.

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