"Any sufficiently advanced technology is indistinguishable from magic" -Arthur C. Clarke, "Profiles of The Future", 1961 (Clarke's third law)

Thursday, July 22, 2010

ARagorn's Quest augmented reality contest

To promote the release of Aragorn's Quest, a console game focusing on the Tolkien's famous Middle Earth King of Gondor, there is an augmented reality video contest
(click the link for the AR demo)

Participants need only print out a AR tag, and video themselves utilizing the AR fireball to be entered for a plethora of prizes. Contest ends September 28th.

Although there is no augmented reality in the game itself, this is yet another example of creative, and interactive advertising using AR as a "gee whiz" technology to garner interest. (And hey, the game looks pretty good, too.)

Will we see more AR utilization in the future? You bet.

Go, and see.

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