"Any sufficiently advanced technology is indistinguishable from magic" -Arthur C. Clarke, "Profiles of The Future", 1961 (Clarke's third law)

Tuesday, July 27, 2010

The Audi "carless" (AR) Car calendar. (video)

This news isn't "uber fresh", but worth passing along., I've read about this, but couldn't find anything "re-broadcast worthy", until now. The Audi Augmented Reality car calendar...in video.  We all know car enthusiasts *love* their particular brands, right? You can always find a car calendar somewhere, but not like this one. Audi has taken the next step: A car calendar without cars.

To view the cars, you download an iPhone app, and hold it up to the background images, and the Audi(s) come to life.

Now, how practical is this? Are you really going to fire up your smartphone, everytime you want to check the calendar? Probably not. But for an AR enthusiast, or an Audi enthusiast, this will definitely be a historic collector's item.

Just a little something to while away your time.

Go, and see.

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