"Any sufficiently advanced technology is indistinguishable from magic" -Arthur C. Clarke, "Profiles of The Future", 1961 (Clarke's third law)

Wednesday, July 28, 2010

Deadliest Catch, Discovery Channel AR .

Discovery Channel has a new print ad game, powered by Total Immersion's D'Fusion. This game is to help promote the season finale of Deadliest Catch, a reality show chronicling several Alaskan crab fishing ships in their dangerous annual harvest.

Using just the tagless print ad (found in varied magazines), users navigate the "Big Catch" vessel through the waves, trying to catch 20 pots in 2 minutes. All user control is from rotating/tilting the print ad. .

Go, and see.

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