"Any sufficiently advanced technology is indistinguishable from magic" -Arthur C. Clarke, "Profiles of The Future", 1961 (Clarke's third law)

Wednesday, July 21, 2010

Coming soon, to a wallet near you

Z-Card, makers of the the unique pocket media card that unfolds like road-map origami, has announced a partnership with Total Immersion to provide augmented reality in it's products.

Given the amount of data a single z-card could hold (in barcode, QR, or semacode) there's a lot one could do with one, given the right vision.

"AR and 2D codes more than bridge the gap between print and digital – they offer a synergy with measurability and interactivity," said Z-Card managing director Liz Love. "Print and digital together can deliver tenfold on the results individually."

Z-Card’s pocket planner for the Cannes Lions Advertising Festival last month featured a QR Code that registered a 5% follow up from delegates. The firm was able to track what country the visitors came from and what mobile phone they were using

Full article at printweek.com

go, and see.

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